{"id":539,"date":"2021-07-09T09:05:31","date_gmt":"2021-07-09T09:05:31","guid":{"rendered":"https:\/\/crowdo.net\/blog\/?p=539"},"modified":"2024-02-07T16:04:10","modified_gmt":"2024-02-07T16:04:10","slug":"searching-for-the-right-seo-agency","status":"publish","type":"post","link":"https:\/\/crowdo.net\/blog\/searching-for-the-right-seo-agency\/","title":{"rendered":"10 Questions to Ask When Searching for The Right SEO Agency"},"content":{"rendered":"
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There are THOUSANDS of SEO Agencies out there. Their ads pop up on Facebook, YouTube, Twitter, and Google. It\u2019s fair to say that there are more than enough companies to choose from.<\/p>\n

The question is – how do you choose the right one?<\/p>\n

Today, we are going to discuss 10 key things that you should consider when hiring an SEO agency for your projects.<\/p>\n

Before rushing to invest thousands of dollars, you may want to bookmark this page!<\/p>\n<\/div>\r\n <\/div>\n\n\n

The 10-Step Checklist<\/h2>\n\n\n\n

1 Do you even need to hire an SEO agency at all? If yes, what\u2019s your goal?<\/h3>\n\n\n\n

That\u2019s the first question you should ask yourself.<\/p>\n\n\n\n

Some agencies make people believe that they desperately need them, while they can perform some of the activities in-house or simply search for a freelancer.<\/p>\n\n\n\n

For example, there are some basic things that everyone can do themselves (like installing an SEO plugin for WordPress).<\/p>\n\n\n\n

Similarly, if you have a content marketer in your team – why would you pay an agency to write content for you?<\/p>\n\n\n

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You should only hire an agency for a project that\u2019s actually worth outsourcing.<\/p>\n <\/div>\n <\/div>\n\n\n

For example, link building <\/a>can be tedious and require a lot of resources, so companies usually just search for partners to outsource this task to.<\/p>\n\n\n

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The key takeaway – only hire an agency to execute projects that can\u2019t be done in-house. Also, outline your goals and strategic priorities to know exactly what you\u2019re after.<\/strong><\/p>\n <\/div>\r\n <\/div>\n\n\n

2 Do they offer all the services that you need?<\/h3>\n\n\n\n

See what kind of services the agency offers. Do they provide link building packages? Or, perhaps, they can perform technical optimization of your website? <\/p>\n\n\n\n

As you know, SEO involves a lot of work, and it\u2019s always better to dedicate the entire process to a single professional team.<\/p>\n\n\n\n

If you outsource your search optimization tasks to multiple parties – their work might overlap, and you can end up with inconsistent results. <\/p>\n\n\n\n

Not to mention that you\u2019ll likely spend more time and money.<\/p>\n\n\n

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The key takeaway – try to find a full-stack SEO agency.\u00a0<\/strong><\/p>\n <\/div>\r\n <\/div>\n\n\n

3 Does their reputation match their promises?<\/h3>\n\n\n\n

\u201cTop notch,\u201d \u201cpremium quality,\u201d \u201cresults guaranteed\u201d – these and a lot of other positive expressions can be found in any agency\u2019s value proposition.<\/p>\n\n\n\n

There\u2019s nothing wrong with these phrases per se.<\/p>\n\n\n\n

Yet, all of these strong words and promises should be backed up by results.<\/p>\n\n\n\n

Pretty much any serious SEO company has testimonials on its website.<\/p>\n\n\n\n

It might also be tempting to check out the agency\u2019s reviews on Facebook, TrustPilot, Google My Business, or similar platforms.<\/p>\n\n\n\n

However, that\u2019s not the full story. Having positive reviews is good, but what about case studies? <\/p>\n\n\n\n

The ones where they discuss the process, report on the results, and show screenshots.<\/p>\n\n\n\n

Reviews and testimonials are usually written in vague terms and convey an emotional message (recommend\/ don\u2019t recommend).<\/p>\n\n\n\n

Case studies, on the other hand, are more informative and harder to make up.<\/p>\n\n\n

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The key takeaway – pay more attention to case studies rather than to positive reviews.<\/strong><\/p>\n <\/div>\r\n <\/div>\n\n\n

4 Do they use legit, \u201cwhite hat\u201d methods?<\/h3>\n\n\n\n

The last thing you want is to find yourself searching for ways to recover from the Google penalty.<\/p>\n\n\n\n

Here are a few examples of nasty black hat<\/a> tricks that many suspiciously cheap SEO services are doing:<\/p>\n\n\n\n