Driving Substantial Organic Growth for Online Courses & Training

Challenge

MyExcelOnline.com, a provider of online Microsoft Excel training resources and courses, approached our agency in August 2024 seeking to enhance their organic search visibility and drive an increase in website traffic.  At the time, they presented the following key metrics:

Organic Traffic: 26,000 (August 2024)

Organic Keywords: 87,300

Domain Rating (DR): 51

Goal: Increase organic traffic to 62K in 9 months.

They were already a well-established site with a strong Domain Rating, but they recognized the potential for further growth and wanted to solidify their position as a top resource in the competitive Excel training landscape.  Their primary goal was to nearly double their organic traffic within nine months, a challenging but achievable target with a comprehensive SEO strategy.

Our Solution: A Holistic SEO Approach

Our agency implemented a full-stack SEO strategy, focusing on a data-driven approach and a collaborative partnership with the client’s team.

This included:

SEO Audit

We began with a thorough audit of MyExcelOnline.com, identifying technical SEO issues, on-page optimization opportunities, and content gaps. This laid the groundwork for a prioritized action plan.

Niche and Competitor Analysis

We conducted extensive research to understand the competitive landscape, identify high-potential keywords, and analyze the strategies of top-performing competitors. This informed our content strategy and link-building efforts.

Strategic Backlink Acquisition

We implemented a targeted backlink acquisition strategy focused on securing high-quality, relevant links from authoritative websites in the education, technology, and business sectors.  This focused on building topical authority and increasing the site’s overall DR and trustworthiness.

On-Site implementation

The client works on discovered issues from the audit, competitors/niche analysis findings, and content strategy. we see significant improvement in metrics.

Results: Exceeding Expectations in Key Areas

As of March 2025 (seven months into the campaign), MyExcelOnline.com has experienced significant improvements across key SEO metrics:

Organic Traffic: Increased from 26K to 60K (+130%, almost reaching the ambitious 9-month target of 62K in just seven months).

As for the GSC data, there we also see improvements:

Total clicks: 1.5M

Total Impressions: 74.1M.

The Google Search Console data reveals a fluctuating, cyclical traffic pattern, which is common for many websites. The dips and peaks likely correspond to times of higher and lower demand for Excel training on weekdays and weekends.

Key Highlights

Rapid Traffic Growth

We nearly achieved the projected 9-month traffic goal two months ahead of schedule, demonstrating the effectiveness of our strategy.

Significant Keyword Expansion

The substantial increase in organic keywords indicates a broader reach and improved visibility across a wider range of relevant search terms.

Strengthened Authority

The increase in DR and referring domains signifies a stronger backlink profile and improved authority in the eyes of search engines.

Continuous Optimization

The overall upward trend, despite the fluctuations, demonstrates the long-term positive impact of our SEO efforts.

Conclusion

This case study demonstrates Crowdo’s ability to deliver significant organic growth for a client in a competitive niche.

Through a combination of technical SEO expertise, strategic content planning, and a focused backlink acquisition strategy, we were able to help the client almost reach the ambitious traffic goals ahead of schedule and significantly expand their online presence.

We are committed to continuing this partnership and driving even greater results in the future. We will continue to work on maintaining this positive trajectory, refining our strategies, and capitalizing on new opportunities to ensure the client remains a leader in its niche.